This is only one part of an integrated marketing campaign produced for university project. To view full project click the link at the bottom of the page.
“From Our Farms to Your Arms” is a campaign that invites the Canberra public to learn about the local journey of Canberra Milk. The purpose of this campaign is to provide an authentic and personal insight into Canberra Milk's involvement in the Canberra community. This transparent and relatable approach plans to enhance brand trust and increase purchase consideration.
