I completed my internship with Planet Media from 26th July to 15th September. I was at Planet Media for 8 weeks, attending the workplace twice a week on Tuesdays and Fridays. I worked on social media templates for Infocare and created their September posts based on the templates. My biggest project was creating graphics and engaging infographics for Infocare website and client presentation. I also assisted on other client projects every now and then, such as creating a marketing flyer for NXT IT company. Below you can find some of the work I produced!
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As the website was being revitalised, the goal was to eliminate the use of generic photography and include images unique to the brand. I reused some of the shapes and icons from the infographics to craft the illustrations while still ensuring each image was distinctive to whatever it represents. I created 20 additional graphics which I included down below along with the infographics. Some of the graphics included part of real-life imagery, which I only included after consulting with the client to ensure that it wasn’t too much photography.
I created all the graphics on my own, then the team placed them into their corresponding slots. You can view how all of the graphics have been used in the website through this link: https://www.infocare.au/
The new images helped enrich the brand identity of Infocare and enhance the visual aspects of the website, making it completely unique to the brand itself. The infographics engage the user in comprehending the information as opposed to presenting all the information as long blocks of text that could potentially lead to loss of interest in the services/content.
