Climate Council Infographic for Visual Communication Theories & Principles (2022).
For this task I was asked to create an infographic about a topic from Climate Council Australia. My infographic is targeted towards the ‘cautious’ demographic in Australia, who are aware of climate change but approach it with uncertainty. The topic covered is the time-constrained global target of limiting warming to 1.5 degrees by 2030, and what it means for Australia.
The infographic aims to convey the urgency of the matter not by instilling feelings of guilt or doom, but rather by leading the viewer through a journey of understanding using a structured hierarchy. The infographic employs a colourful but muted palette, showing a balance between warm and cool colours to indicate that while there is a problem, there is also a solution.
Software Used: Illustrator
